The Problem with Big Bets
Most startups go all-in on a single product. They spend months (or years) building, then realize the market doesn't want it. The failure rate is brutal: 90%+ of startups fail.
We take a different approach.
The Micro-Product Thesis
Instead of one big bet, we build a portfolio of focused products. Each one:
- Solves one problem exceptionally well
- Has distribution built in from day one (SEO, ASO, or paid)
- Reaches profitability fast (weeks, not years)
- Compounds as part of a larger portfolio
Why This Works
1. Faster Learning Cycles
When you launch 3-4 products per year, you learn faster than teams that launch once every 2-3 years. Each launch teaches you about:
- Market demand signals
- Conversion optimization
- Channel effectiveness
- Pricing psychology
2. Portfolio Diversification
Not every product will be a winner. But with multiple bets, you only need 1-2 to work. The winners cross-subsidize experiments.
3. Compounding Distribution
Each product builds distribution assets:
- SEO: Content and backlinks compound over time
- ASO: App store rankings improve with reviews
- Paid: Pixel data and audiences grow more valuable
These assets transfer across products.
Our Current Portfolio
We're applying this model to three products:
- TunedForYou — AI-generated personalized songs (B2C, SEO + paid)
- InkOn — AI tattoo visualization (mobile-first, ASO)
- VacateNotice — Legal document generator (programmatic SEO)
Each targets different channels and demographics, reducing correlated risk.
What's Next
We're actively looking for:
- Distribution partners who want to co-market
- Investors who understand portfolio compounding
- Problems worth solving that fit our model
If you're building something similar or want to collaborate, reach out.
This is part of our series on building a venture studio. Subscribe to get updates on new products and insights.