VirixMarketing
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Performance marketing that runs itself.

One team that plans, buys, creates and tracks your ads — and turns the spend into real, paying customers.

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What we do

We turn ad spend into paying customers.

Most agencies just read you the numbers Facebook and Google report. We track every sale back to the exact ad that made it — in your own system — so you always know what's really working and where the next dollar should go.

The numbers that matter

$2.4M
Ad spend managed
Across our own products and client accounts
In-house
Creative, tracking and software
One team end to end, no hand-offs between agencies
~100/day
New customers
Daily volume, one client account
8+
Verticals served
High-intent, and adding
3+
Continents
T1 · LATAM · SEA · MENA
100%
Sales tracked to your system
Your billing and CRM — not the ad platform's estimate

How we work

Platform, team and plan — as one.

01

Our own tech, not rented tools

We run on software we built ourselves. That means we see your whole funnel and can act on it fast — instead of waiting on someone else's dashboard.

02

A team that builds it, then hands it over

Real media buyers set the account up, scale it, and teach you the playbook — so it keeps working even when we step back to the next problem.

03

A plan, not just ads

Which channels, which markets, in what order — and how we'll prove it's paying off. We shape the growth, not just push spend into it.

What we are judged on

Ad platforms report clicks. We report customers.

Selected work

Real spend, real revenue.

End to end
TunedForYou

Scaled a gifting app from ad to paid order

Ads, creative and tracking all built in-house, with every sale traced back to the exact ad that made it.

Ad → new customer
Consumer app

Volume for a consumer finance app, tuned to real customers

From ad to onboarded customer — creative, buying and tracking tuned to customers who complete sign-up, not clicks. About 100 new customers a day at running volume.

Always-on
HumanBrowser

A steady stream of customers for a software product

Content and search that keep bringing in signups for HumanBrowser — a channel that keeps paying month after month, not a one-off campaign.

How it works

Ninety seconds on what happens to your budget.

Market read, creative, launch, account work, tracking, and the dashboard you end up watching — the whole loop, start to finish.

Case in focus · consumer app

About 100 new customers a day, from one turnkey setup.

A consumer finance app came to us for volume, not impressions. We took the whole chain — offer, landing, creative, buying and tracking — and tuned it to one number: a customer who actually completes onboarding. Here is what “turnkey” meant in practice.

01

The offer and the landing

We built the tracked landing ourselves, in the local language, with the sign-up flow the client's onboarding actually accepts.

02

Creative, in-house

Local-language video and static made by our own team — dozens of angles a week, so the winners get found instead of guessed.

03

Buying to a real customer

Meta and Google optimised on the completed-onboarding event passed back from the client, not on clicks, leads or installs.

04

Attribution both sides trust

Every new customer traced to the exact ad and creative, in a dashboard the client can check any day — no platform-reported guesswork.

Daily volume reached about 100 new customers. The same stack runs across consumer apps, subscriptions and e-commerce on three continents — the parts change, the discipline doesn't.

Your numbers, your dashboard

You see the same screen we do.

Every client gets a dashboard built around their own funnel — spend, cost per customer, and each step from ad to paying customer, pulled from your data rather than the ad platform's estimates. Here is the shape of it.

virixlabs.com/dashboard/your-school · last 30 days
$182,400Ad spend
4,120Enrolments
$44.27Cost per enrolment
44%Trial-to-enrolment
Ad to paid enrolment
2,140,000 impressions
Clicks
96,400
Landing page starts
61,300
Sign-up started
38,900
Sign-up completed
24,800
Trial class attended
9,400
Enrolled
4,120
Where the customers came from
CampaignSpendEnrolledCost each
Meta · UGC “free trial class”$62,4001,620$38.52
Meta · UGC “career switch”$33,800790$42.78
Meta · static · offer$26,900540$49.81
Google · search brand$21,300620$34.35
Google · search generic$24,600400$61.50
TikTok · creator ads$13,400150$89.33

Layout example with placeholder figures — the live one is built on your funnel, your steps and your definition of a customer.

On autopilot

Every dollar of spend, traced to a real customer.

Every click carries its source all the way to your database, so the channel, campaign and creative behind each paying customer are a fact you can look up — not an estimate the ad platform reports back to itself.

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PAYING CUSTOMERMETAGOOGLETIKTOKCREATIVE

The creative we ship

Ads that stop the scroll.

Made in-house, fast — so we can test dozens of angles a week and pour budget into the winners.

Music · B2C
Music · B2C

Where we work

Deep in high-intent, direct-response verticals.

The categories where compliance, tracking and fresh creative decide who wins.

FinTech· Wallets, cards, neobanksInsurance· High-intent, compliance-heavyTelehealth & GLP-1· Compliant DR at scaleConsumer AI & Apps· Companions, tools, subscriptionsSubscription Apps· Trials, retention, lifetime valueE-commerce & DTC· Return-driven scalingReal Estate· Leads that actually closeB2B SaaS· Trials, demos, pipelineEdTech· Enrolments, not clicksMarketplaces· Two-sided growthGaming & Entertainment· Installs and engagementFinTech· Wallets, cards, neobanksInsurance· High-intent, compliance-heavyTelehealth & GLP-1· Compliant DR at scaleConsumer AI & Apps· Companions, tools, subscriptionsSubscription Apps· Trials, retention, lifetime valueE-commerce & DTC· Return-driven scalingReal Estate· Leads that actually closeB2B SaaS· Trials, demos, pipelineEdTech· Enrolments, not clicksMarketplaces· Two-sided growthGaming & Entertainment· Installs and engagement
Gaming & Entertainment· Installs and engagementMarketplaces· Two-sided growthEdTech· Enrolments, not clicksB2B SaaS· Trials, demos, pipelineReal Estate· Leads that actually closeE-commerce & DTC· Return-driven scalingSubscription Apps· Trials, retention, lifetime valueConsumer AI & Apps· Companions, tools, subscriptionsTelehealth & GLP-1· Compliant DR at scaleInsurance· High-intent, compliance-heavyFinTech· Wallets, cards, neobanksGaming & Entertainment· Installs and engagementMarketplaces· Two-sided growthEdTech· Enrolments, not clicksB2B SaaS· Trials, demos, pipelineReal Estate· Leads that actually closeE-commerce & DTC· Return-driven scalingSubscription Apps· Trials, retention, lifetime valueConsumer AI & Apps· Companions, tools, subscriptionsTelehealth & GLP-1· Compliant DR at scaleInsurance· High-intent, compliance-heavyFinTech· Wallets, cards, neobanks

You're never in the dark

You see the same numbers we do.

We measure sales in your own database — not just what Facebook or Google claim. Spend, cost per sale and real revenue, all in one place you can check any time. If an ad isn't paying off, we both see it, and we fix it.

Brands we've grown

TunedForYou
KvikuFinbro
Human Browser
Aprubado

What you would otherwise hire

A department, without the payroll.

Running paid acquisition properly takes seven kinds of people. You get all of them on one contract — including the ones nobody remembers to budget for.

Media buyers, per networkSeparate hands for Meta, Google and TikTok — each platform is its own craft, not one generalist stretched across three.
Videographer & video editorShooting and cutting the ads: hooks, subtitles, versions per placement and per language.
Motion & static designerEverything that is not filmed — animation, offers, carousels, app-store assets.
Copywriter in your market's languageLocal wording that passes moderation and sounds native, not translated.
Community managerAnswers the comments under the ads and the messages in your inbox — where half of a paid campaign's leads actually arrive.
Ad account & billing opsFunding the accounts, cards and invoices, VAT, spend limits, moderation appeals and bans.
Tracking engineerThe postbacks, the pixel, the server-side events and the dashboard that proves any of it worked.

Where we buy

MetaGoogle AdsYouTubeTikTokApp StoreGoogle Play
Apple Search AdsPush & native networksAffiliate & CPA partnersCreator / UGC buysSMS & messenger blastsProgrammatic DSPRegional platforms (Yandex, Kwai)SEO & app store listings

Estimate your reach

Do the math on your budget.

Customers / month
≈ 400

A starting estimate on your own assumptions — not a promise. Here's how it becomes real:

01
We set it up
A tracked landing (or attribution wired into your site), the campaign, and fresh creative — end to end.
02
You launch
About two weeks in, this estimate is replaced by your real cost per customer, straight from your data.
03
We tune to hit it
We push your real cost per customer down to — or below — your target, and keep it there.
Ilya and Artem, founders of Virix Labs, at the Google office
Virix Labs · Google office · 2026

From the founder

“We run this on our own money too. The same team buys media for our own products every day — so the playbook arrives finished, not theorised.”

Virix is a small operator team, not a bloated agency. You talk directly to the people running your ads, creative and tracking — no account managers, no forwarded emails.

Ilya GordeyFounder · Virix Labs

Put your growth on autopilot.

Tell us your market and your target cost per customer. We'll come back with a plan — and the tracking to prove it works.

Book a call

Not ready for a call? Message Ilya on LinkedIn or write to [email protected]. A couple of lines about what you sell is enough to start.

Virix Marketing

Performance marketing on autopilot for direct-response and subscription brands.

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